Web design can make or break a website. It’s the first impression given to a visitor before they start to read the text. Poor web design leaves a bad taste in the mouth and turns visitors away. If you’re having problems with a high bounce rate, look towards the web design for potential answers.
You can spend hours writing carefully crafted content. None of it matters if nobody takes you seriously due to a cheap and tacky design.
It’s possible to compare web design to the human spine. It holds everything together and acts as the central pillar. The rest of the body can look perfect. It can have the image of a Roman gladiator. Without a spine, though, it crumples into a heap. And nobody is going to clean up the mess to get to the great parts. The same thing applies to your website. Bad web design equals annoyed visitors. Make an impact with powerful web design by utilizing these tips.
Websites which last a long time don’t buy into trends and pointless features. They opt for minimalism. The simpler the website the more life it has in it. Think of the logos of eBay and Amazon. When was the last time they needed to make a design change to their websites? You could even look at Google. It’s just a search bar and a blank page. Any hack with some slight coding experience could replicate that.
Fun for Fun’s Sake
An exception to the above rule comes with fun websites.Fun websites which should feel fun can add relatively pointless and entertaining features, such as games or funny mouse cursors. Small animations are even acceptable on these websites.
Expand Your Media
Exciting websites should incorporate audio and visual elements. Fancy fonts and an elegant banner won’t look cheap and immature on a website like this. If you do decide to add music to your site, make the mute button clearly visible. Not everyone appreciates your taste in music.
What About Rendering Time?
The rendering time is the amount of time it takes for all your elements and design features to appear. It should take no longer than three seconds for the majority of websites and no longer than five seconds for websites incorporating more complex designs.
The average web surfer has a short attention span. They’ll visit one of your competitors if it doesn’t load almost instantly. Take into account a 10-second rendering time on the average connection could translate to 30 seconds for someone
with a slower connection.
The Google Chrome browser actively measures show long it takes a webpage to load. If it takes longer, this will count against you in SEO terms. Look at the top results for practically any search string. The sites on the first pages all load almost instantly.
It’s not exclusively an SEO issue. It’s a patience issue. We already went into how people won’t stay on a website to wait for the long loading times. They’ll disappear and visit a competitor.
Neat and Tidy
Cluttered layouts annoy people. Ever been to one of those ‘salesy’ websites where some so-called expert attempts to sell their eBook. You’re confronted by videos, advertisements, and hundreds of testimonials dotted all around the page. Most of us are instantly put off by such a design and avoid them without question.
The empty space of the average website should read from roughly 60-80 per cent. If something isn’t absolutely vital, consider removing it. It’s also worth seeing if you can combine certain pages and features without impacting your usability.
Keep things fresh too. Stay updated on the latest trends and implement some of them to make it clear your site knows what its visitors want. If you are looking for clean icon sets, I recommend you this article: Download Awesome Icons for your Website.
It’s tempting to research what works and copy it. It saves a lot of time if you want to copy a competitor. For regular visitors to your website, they’ll see this as a direct rip-off. It doesn’t leave a good impression. What it says is you’re uncreative and have zero original thoughts of your own.
To defeat the competition, you have to take what they have and make it ten times better.
On 90 per cent of websites, you should never see affiliate advertising. Unless it’s the main point of your site, leave it alone. It’s the mark of someone who is thoroughly unprofessional. Affiliate adverts irritate the user and everyone knows you only gain a few cents per month by using them.
If you must make an income stream from some sort of advertising, make them as small as possible. Compare it with your personal standards. Would you accept a specific advert if you saw it on one of your favorite websites or would you click away?
If it’s the latter, you know what to do about it.